We were tasked with the creation of the Zeus Kiwi Introduction brochure design, which would increase brand awareness and sales.
Zeus Kiwi S.A. is based in Greece and was established in 1991 by a group of 99 fruit growers. It is now the leading Kiwi exporter in Greece and exports its quality fruit all over the globe to places like the UK, USA, Canada, Spain, Belgium, Holland, Belarus, Ukraine, Moldavia, Russia, PRC China, Jordan, Cyprus and Saudia Arabia.
Zeus Kiwi were after a concise and visually appealing overview brochure that could be sent to cold prospects and existing customers alike, informing them of their facility, the range of products on offer, and the accreditations and certifications they hold.
As well as looking after their brand identity creation, colour palette creation, brochure design, copywriting and image enhancement and manipulation, we designed a brochure which was to be in English as it’s generally understood globally, and it would help alleviate the time and cost associated with multiple versions!
Our design remained clean and uncluttered, centring around juicy product images. Each spread created with a colour palette in mind best suited the produce on show.
The typography style needed to be personable and clean to represent the friendly nature of the brand. The layout was intentionally kept to a minimum to be easy to read and allow focus on detailed information like charts.
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