Marketing and PR
When it comes to marketing and PR, we strive to leave no stone unturned! Our marketing and digital marketing abilities comprise of a wide variety of skills, and we work with our clients to develop complete and well thought through marketing strategies.
Whether you are a start-up business or a well-established company, we want to help you tell your story. We work with our clients to plan, strategise, create, execute and then evaluate your marketing from start to finish. We want our clients to achieve their objectives, and we believe that a strong and clear marketing plan implemented well can achieve this again and again.
Thoroughly researching specific industries and competitors enable us to decide which marketing outreach activities to utilise on behalf of our clients. We then design these activities to achieve optimum results when communicating brands to desired target audiences and to ensure our clients are fully supported in reaching their corporate objectives.
Marketing is a quintessential part of telling your story – whether that’s a start up business or a new product within a range – marketing encompasses all elements of how you present yourself to your audience.
Successful marketing requires a clear understanding of your brand and what you would like your outwardly facing message and values to be. As well as communicating who you are and what your service or product is, marketing considers all elements of contact with your potential customer from the moment they hear your name. This is when it is important to consider subtleties that may not have been on your radar before – such as tone of voice. We can help you with your marketing no matter what size you are or how much you have done before.
Peter Drucker, whose writings contributed to the philosophical and practical foundations of the modern business corporation, summarised that marketing is the Attraction, Conversion and Retention of a Customer.
Opportunities to improve positions and authority are usually identified through our internal analysis of the search landscape and key competitor websites.
- Website Design
- SEO (Search Engine Optimisation)
- Landing Page Creation
- PPC (Pay Per Click)
- Social Media Marketing
- Public Relations (PR)
- Email Marketing
- Advertising Services (such as Radio, TV, Outdoor Advertising, Direct Mail etc.)
- Media Buying
- Content Creation
We have a team of in-house Social Media experts eager to brag about your business for you, freeing up your time to do what you do best while benefitting from the increased brand awareness and buzz created from your social presence.
- Account Creation
- Social Media Strategy Creation
- Market Research and Audits
- Organic Posts
- Paid Advertising
- Content Creation
- Scheduling Posts
- Account Reporting and Analysis
- Training Packages
We’re all guilty of it. Sometimes, things get a little on top of you. This is where we can offer a helping hand – in the form of social media training. Our flexible training packages are a proven way to build the expertise of one member of staff or a whole team which will equip your business with the knowledge and understanding as well as practical skills needed to successfully engage with and convert your target audience through social media.
Like it or not, Social Media is everywhere, and plays an enormous role in the engagement of information and content. It’s a vast ocean of opportunity to capture your audience.
As specialists in marketing and social media management, we will take care of everything or just lend a hand when you need it most. This involves working to a strategy that encompasses researching platforms and competitor activity, the physical content creation, all the way through to scheduling the posts in on the chosen platform(s).
We specialise in both organic (free strategic content and updates about your business or product) and paid (targeted advertising across a mixture of channels) social media approaches – often using a mixture of both to create the most effective results.
We want to maximise your potential on social media through our expert consultancy services. An audit of your existing and historical social media presence will help us to increase your online influence and the effectiveness of your social media posts. Our services range from platform-specific strategies, competitor analysis, engagement audit as well as paid advertising account set-up.
Unlike paid media, SEO can’t be bought. Most of us are familiar with the phrase SEO (Search Engine Optimisation), but the key to an SEO optimised site is to be honest and open with your content, and not pretend you are something you are not.
Combining technical algorithm expertise with engaging, shareable content and high brand visibility will lead to fantastic SEO results that you will be proud of.
We all know that feeling when searching online or Googling something and it takes you half a dozen attempts to find what you are looking for? By creating new and relevant quality content with optimised meta descriptions, h1 page titles, readable copy and well-tagged images, you can sit back and watch your site rise to glory!
All of our SEO projects begin with a full and thorough audit, bringing the site’s issues to light and allowing us to identify the type of work needed to improve them.
Effective advertising campaigns and SEO go hand-in-hand with keyword research and optimisation. Finding the best keywords for your page and optimising them accordingly is the secret to being found for the right terms, and highlights the areas best to avoid.
Paid Advertising Options
PPC, short for Pay-Per-Click, is a cost-effective method of advertising on both search engines and websites. With PPC advertising you only ever pay when a user clicks on your ad, and you can control variables such as how much you pay for each click and how much budget to allocate to your advertising campaigns, which eradicates overspending.
PPC advertising is quickly becoming one of our most popular services, as our clients have experienced the benefit of having ads in front of your target audience – no matter how niche – within minutes of launching a campaign.
Unlike SEO or organic optimisation which can be a slow and competitive process, PPC allows our clients to successfully advertise to their target audience immediately. At White Space, we specialise in using the Google Ads platform (formerly known as Google AdWords) which we have found to be thorough and favourable. Google Ads have multiple approaches to advertising, including paid search, shopping, display, remarketing and YouTube.