Percentage sales increase since our involvement
Wine sales increase
Tour sales increase
Voucher sales increase
After 27 years of having the same label design, it was a big step for Sharpham to explore having a completely new label design that better reflected their positioning within the wine sector.
An overwhelming positive response
In-store bottle testing proved that the new label design had an 87% positive response compared to the old label design.
Gold standard in clean aesthetics
To help further establish the brand as a manufacturer of premium English wines, we adopted a very clean and minimal label design that would appeal to the target sector. White Space researched different materials, caps, seals, foils, embossing techniques and finishes before arriving at the final bottle label design.
As individual as the wine itself
To add a unique twist to the label design we created a series of map designs of the Sharpham Wine location. This went from quite complex old map designs and river enhancements with road markings, through to the final isolated river design that appears at the bottom area of each label.
Outselling older wine bottles
The proof is always in the results whenever a new bottle and label design is undertaken. In the case of Sharpham Wines, the results have been a testament to the bravery of Sharpham making such a bold change, and the new contemporary design that White Space had put forward. The demand for the bottles with the new label designs have outsold the older looking bottle label designs that have been in existence for over 20 years.