Safer Devon
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Video Advert
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Online Video
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Social Media Advertising
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Online Views Exceed 150,000
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160,000+ impressions
From script to reality
The brief from Devon County Council’s Safer Devon team was to create a hard-hitting video campaign to raise awareness of radicalisation in Devon. We wanted to target both young individuals, as well as parents and carers of those vulnerable to grooming, with a relevant and powerful warning message. So, using actors, voiceovers, sound and lighting effects, and a real location, we scripted and created an atmospheric and intense depiction of the reality of radicalisation.
The perfect blend
Using a mix of Facebook, Instagram, Twitter, YouTube Pre-Roll, Google Search, Awareness Cards and Awareness Posters, we made sure that as many carefully targeted people were able to view the Safer Devon Radicalisation Campaign as possible within the agreed budget.
Creating radical impressions
By pushing the video through digital channels, we saw online views exceed 250,000, resulting in excess of 3,000 visits to the website over a 4 month period. This combined with the offline campaign has gone a long way to help prevent radicalisation in Devon.
