A positive message
When creating a campaign for a client, regardless of the size of the client, we start with working out what the key message needs to be, followed by a series of secondary messages. For promoting the NHS HANDi App, our process was no different.
By identifying the key target groups, determined the collateral type required, followed by the tone of voice and the message for each.
Let the target audience do the talking
What better way to demonstrate to your target audience groups on how great the NHS HANDi App really is, than to get people from your target groups to do the talking.
By filming people from these target groups, ensured that our concept of 'See how easy it is to use' approach, could be effectively communicated.
Digital marketing at the heart of the campaign
Running for three months, we created and managed a comprehensive digital marketing plan that spanned across Facebook, Twitter, Instagram and the Google Display Network, using the motion and static assets we had created.
The motion social assets utilised five of the case-study videos that we had created, alongside seven static social media asset types using quotes and images taken from the individual case-study films.Below are the static social media marketing examples that were used across Facebook, Instagram, Twitter and the Google Display Network.
Early results look promising
Ultimately, promoting such an important App such as this requires the target audience to see the adverts, visit the links, download the App and start using it.
Fortunately, since it launched only a few days ago, we have already seen an increase in download numbers. So, early indications look as though the app will continue to be downloaded in increasing numbers on both Apple and Android platforms.
If you would like our help to market your App or Product effectively online or offline, or both, then we'd love to hear from you.