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NHS

HANDi App logo and NHS logo png file white
.
  • Brand development
  • Filming
  • Script Writing
  • Social Media Planning
  • Social Media Asset Design
  • Google Display Advertising
  • YouTube Pre-Roll Advertising

A really HANDi App

NHS Devon CCG wanted us to create a high profile online awareness campaign for their Paediatric Child Symptom Checker App, called HANDi App.

A positive message

When creating a campaign for a client, regardless of the size of the client, we start with working out what the key message needs to be, followed by a series of secondary messages. For promoting the NHS HANDi App, our process was no different.

By identifying the key target groups, determined the collateral type required, followed by the tone of voice and the message for each.

NHS HANDi App promotional electronic PDF leaflet
NHS HANDi App promotional social media case study video editing

Digital marketing at the heart of the campaign

Running for three months, we created and managed a comprehensive digital marketing plan that spanned across Facebook, Twitter, Instagram and the Google Display Network, using the motion and static assets we had created.

The motion social assets utilised five of the case-study videos that we had created, alongside seven static social media asset types using quotes and images taken from the individual case-study films.

Below are the static social media marketing examples that were used across Facebook, Instagram, Twitter and the Google Display Network.

Early results look promising

Ultimately, promoting such an important App such as this requires the target audience to see the adverts, visit the links, download the App and start using it.

Fortunately, since it launched only a few days ago, we have already seen an increase in download numbers. So, early indications look as though the app will continue to be downloaded in increasing numbers on both Apple and Android platforms.

If you would like our help to market your App or Product effectively online or offline, or both, then we'd love to hear from you.

“White Space has created a stunning new brand style that aligns with exactly who we are at Foster for Plymouth; a fostering friendly organisation setting out to recruit more foster carers. From campaign concept ideas to their implementation has resulted in us starting to see a significant increase in awareness and enquiries.”

Sarah Hunt
Fostering Service Manager - Plymouth City Council

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