Optima Care Partnership
Logo design, branding, stationery design, folder design and brochure design
With the head office based in Weston-Super-Mare, Optima Care Partnership is a provider of effective quality care for older people. With facilities around the UK, each delivers a pathway of care for individuals with a complex or higher nursing need. Their services are responsive and are well led, offering specialist support and engagement to those with an enduring nursing condition or for people requiring higher personal care input.
- Brand Identity Design
- Logo Design
- Corporate Identity Design
- Brochure Design and Print
- Letterhead Design
- Compliment Slip Design
- Business Card Design
- Folder Design and Print
The Optima Care Partnership were looking for a complete refresh of their identity and supporting collateral, including corporate brochure, stationery (including Letterhead, Compliment Slip and Business Cards) and folder design.
They were keen that the new identity appealed to their key target audience, namely care referrers, including the NHS. It needs to have an authoritative and corporate feel, yet not look too oppressive.
We sat with Optima Care Partnership at length to determine the key target audiences, with the aim of creating a new logo for the business that would be appealing to all stakeholders. The new logo incorporates the anagram letters ‘O’, ‘C’ and ‘P’ that make up the company name. Each letter has a fluid appearance, with one letter seamlessly blending into the other, creating an infinite global loop. This purposeful treatment also helps to symbolise the interconnectivity of the many care homes across the UK.
The carefully selected colour scheme utilises soft corporate medical colours, combined with friendly complimentary tones. The overall use of the colour scheme can be varied depending on the division of each of the businesses. The colour palette was applied to all of the supporting marketing collateral.
The stationery design, including compliment slip, letterhead and business cards, all feature the new identity and colour palette. Each having a very clean, uncluttered approach. For the reverse of the business cards, we incorporated the new headline and image that we had created for the Primley Court brochure.
For the folder design, strong use of colours and large imagery was used, to create a sophisticated, yet friendly corporate marketing piece.
The Primley Court brochure was created using many of the assets created for the brand identity design. But for the photography, we commissioned a professional photographer who captured the personal nature to the business, as well as the property elements. The client supplied the copy, so this dictated the overall pagination and composition of many of the pages. The final piece was produced as a 210mm square brochure, printed onto a silk stock, with a gloss laminate applied to the outer cover, to provide a practical, yet premium finish.