A multi-channel marketing campaign that celebrates Foster Children's stories
We have proved many times, that a multi-channel marketing campaign produces the best results for our clients.
Starting with filming three real foster children, capturing their audio, through to creating the resulting animated videos for each of them, in a way that could be utilised across many different marketing channels was of utmost importance.
From motion to static
Taking quotes directly from the animated video content, we were able to create a suite of consistently branded assets across a multitude of platforms from YouTube Pre-Roll adverts, Google Display Network adverts, to Social Media adverts, Digital Adshel adverts and even Press Releases.
Take a look below at one of the Digital Adshel adverts.
The majority of the Fostering In Devon Fostered Children Animated Campaign collateral was centred around a detailed social media marketing strategy, which included a marketing plan, creation of social media paid and organic assets, and social media video content.
You can view an example of one of the static social media adverts that were displayed on Instagram, below.
Stand out illustrations
By utilising a stylised illustrative approach in the Fostering In Devon brand colour scheme, ensured that the marketing collateral stood out wherever it was displayed.
This was a bold approach that we had put forward to the Fostering In Devon and Devon County Council teams, but it was very well received.
Below is the main animated video that features Rosie telling her story of her Fostering journey.
The result is a masterpiece
In just short of a month, the number of new users visiting the Fostering In Devon website has grew by 156% - and still increasing! But that's not all, their organic search has also risen by 269%, showing just what a powerful difference stand-out creative, when paired with a well-considered digital marketing strategy can make.
Initial results like these are essential to building awareness and ultimately tapping into the hearts and minds of prospective foster carers, so we can't wait to find out how many enquiries have been generated as a direct result.
Take a look at the final video that we had created. This one tells Bobby's fostering story.