Essential 6 were in need of a new logo and brand identity to better align them to their target customers.
Filtering out additional revenue with Upselling
With impulse buy options added to the product pages of the website, Dartmoor Distillery can maximise their revenue opportunities with every sale. Something as simple as bundling gin tasters with the same order, or drawing attention to gift boxes with a discrete pop-up message all help to up-sell and make the purchase that little bit more special.
We took a step back to address the website and printed collateral so the new messaging and identity was visible throughout
A strong brand speaks for itself
The branding didn’t stop there. Essential 6 loved the new image so much that they wanted us to design bespoke show stands, bags, stationery, clothing and internal graphics.
White Space helped match the new brand colours to outside signage, office chairs and furniture to complete the look.
People make the brand
Even in a digital era, a strong business card makes an impression and is a perfect example of something that ‘aint broke’.
Down to the last detail, everything produced for Essential 6 was considered. It’s vital that the individuals that make the brand leave a lasting first impression on everyone they meet.
Events, products and promotions
The last piece of the puzzle for Essential 6 was over-hauling their website and bringing it up to brand. Other than ensuring it works on mobiles and tablets, more importantly still, it needed to act as a key platform to sell and promote their training courses, products and events on.
We were involved in the design and structure of this site and focused on the UX/UI of the website and helping with the visual phase ready for development in-house. The next phase of the site will be to add in a Learning Management System and develop imagery and video for each of the courses and events.
“We constantly receive outstanding feedback on the design and material when we are exhibiting enabling us to engage with businesses whom may have looked and passed us by before.
Their listening, thoughtfulness, knowledge and experience ensured that the design work was ready with minimal revision and on brand every time. I would recommend White Space without hesitation as they are experts at what they do!”