Harder to place 'Brothers and Sisters' Adopter Recruitment Video
Working together saved time, resources and reduced individual agency budgets
Having White Space Advertising create the collateral for all 13 adoption agencies across the country, meant more assets and collateral could be produced for less money - for each of the agencies involved.
This is a great marketing model for other companies/agencies who need to market to a similar audience with the same message but don't have the budget to produce either the quality of assets or the number of assets they would like to produce if they marketed on their own.
Harder to place 'Older Children' Adopter Recruitment Video
Thirteen agencies, four messages, resulting in the creation of fifty-two individually branded videos
To keep the budget to a minimum and to work within the given two-week time frame we proposed using stock video footage for the four Harder to Place films.
This approach is not always ideal as you can be restricted by the content available, but we managed to source enough material that suited the script, for each of the four films.
Additionally, we constructed the four video types in a way that could be easily edited for each agency involved, swapping the typeface, colour, logo and call to action to suit each respective brand style.
Harder to place 'Additional Needs' Adopter Recruitment Video
Video content works well across digital platforms
Why video as opposed to static imagery I hear you ask. The reality is, based on our experience with online digital marketing, we have proved many times that video content is more engaging and results in a higher click-through rate, resulting in more enquiries.
Harder to place 'Diverse Backgrounds' Adopter Recruitment Video
Mixed media, but consistent messaging across a multitude of online platforms
The videos ran across multiple social platforms including Facebook, Instagram, Twitter and LinkedIn. This was further enhanced by utilising Google Display Advertising, Re-marketing, YouTube Pre-Roll Advertising, and web banners.