We were tasked with MoreShifts Logo Design and App Icon Design to launch their start-up business.
MoreShifts (based in Singapore) are a new global start-up business looking for a creative agency to create a striking logo design, combined with a bold ‘App Icon’ design. As a start-up global brand, MoreShifts need to ensure that they had London quality capabilities at their disposal without the London price tag.
We started by asking questions about the business and the target audience. This, combined with the logo usage and app development, helped us to chose a colour scheme and typeface to be the starting point for the logo and app icon design.
The base font we chose was a version of Futura Heavy. Using this as the starting point, we worked on manipulating and refining the type, so that the identity would be unique and legible, regardless of the size.
The finished logo and app icon designs were delivered to MoreShifts in numerous file formats; including Adobe Illustrator, EPS, Jpg, PNG, Gif, SVG and PDF. The logos were supplied in both CMYK and RGB formats, as well as creating white variations, catering for all applications.
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