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More than just a logo; branding should incorporate market research and sometimes even a name change!

Created Friday, October 12, 2018

When Selena from Keynote Legal approached us, she was looking to sort out their website. It was slow, not easy to update and not producing the results they wanted.

Keynote Legal were an estate planning and wealth protection company based in South Devon, with an impressive array of skills and experience. However, we felt that the Keynote Legal brand and name did not reflect this and also had some ambiguity, as the term ‘keynote’ was more widely related to public speaking. So we recommended that a name change could be a worthwhile exercise in this instance. It’s worth mentioning however that this is not always a great idea, and there have been some notable examples of organisations and products which have changed their name and subsequently flopped.

We made a few suggestions names-wise, with one being from our Client Manager, Simon Dolley, which was to combine the two key names to create a new company name. It was felt that this would look professional but also approachable; both terms which would perfectly describe the business. Following a further brainstorming process, the name Asher Marks was reached and a new company name was born.

Obviously, this would lead to new branding. Our Creative Director, Paul Mabin, created a new logo and brand style to be carried through on all marketing material and other communications.

White Space Advertising happily created the following for Asher Marks:

  • a new logo
  • a brand style to be carried through to all
  • business cards
  • letterheads
  • a presentation folder
  • a new website – ashermarks.co.uk

We also arranged for a photo shoot to create an initial bank of bespoke imagery for the website, social media, and other marketing channels.

The new website was designed by Paul and developed by our Design Director, Rob Pearce, aided by copywriting from Simon.

Rob has also been instrumental in helping set up the Social Media channels for Asher Marks. Our Social Media and Marketing Manager, Gina Franchi, is now working closely with Asher Marks creating a content plan for their social media and supporting them with their posts, engagement and website updating.

The results have been excellent, with Asher Marks seeing a much improved perception of their company and an increase in the suitable type of leads for their business.

Selena Aylett from Asher Marks said “These guys have done an absolutely stunning job rebranding my business. They took time to get what we do and have turned it into something better than I could have dreamed. Oh and they’re pretty nice people too! Highly recommended.”

We love it when a client is happy and our efforts make a real difference!