Global Eight Lighting Brand identity & marketing collateral

24 Sep 2019
DesignBrandingOther ProjectsWebsite
Avg. read time: 5 mins
Global Eight Lighting Branding - Modern Logo Design Black and Red

We worked with Global Eight Lighting on their brand identity & marketing collateral in order to help launch and expand their operation.

Global Eight Lighting specialises in the manufacture, supply and installation of the latest energy-efficient LED lighting, to large-scale businesses across the Middle East and the UK.

Launching into the UK for the first time and expanding their operation across the Middle East, Global Eight Lighting wanted a completely fresh appearance and approach to their business.

As Global Eight Lighting was entering an already congested market, we needed to ensure that their new brand identity stood out from the crowd. So after competitor research to ensure Global Eight sat above anything that was currently out there.

The project included a new brand identity which involved designing a new logo, typestyle, colour palette, image style and overall layout design. This would then be applied to a number of creative executions such as apparel, stationery, datasheets, signage, social pages, brochures and responsive website.

We created the logo, brand identity and imagery, and then created the remainder of the marketing collateral, including the datasheets, signage, embroidery, social pages, website and the case study brochures and overview brochures.

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