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Devon County Council Marketing & Advertising Campaign for Fostering Devon

Devon County Council Fostering Devon Radio Advert

The team at White Space created Devon County Council a Marketing & Advertising campaign for Fostering in Devon.

Fostering in Devon is a department of Devon County Council and provide safe caring homes for over 700 children and young people across Devon who are not able to live with their birth families.

Once the marketing strategy and subsequent plan was agreed between White Space and the Fostering in Devon team, we took our initial creative concepts and started to adapt them to the various requirements. As well as the strategy and headline creation, we were responsible for the copywriting and implemented a direct mail piece, website banners, social media page assets, social media post graphics, remarketing adverts and a radio advert.

This included a 4pp direct mail, where we focussed on tone of voice and messaging and added some intrigue to help engagement and ensure we created a draw to pick it up and read it!

Overall, the brand style and messages were consistent across all media and resulted in a significant uptake in Fostering enquiries over the 6-month period.

To read about projects similar to the Devon County Council Marketing & Advertising campaign for Fostering in Devon, check out our other blog posts.