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Industry News

Virtual Reality - Anew way to Advertise

Virtual Reality – A New Way to Advertise

Virtual Reality (or VR) is the use of a computer-generated environment using high-quality graphics and sounds used to make the user feel as if they are somewhere else. Whilst it has not fully entered into mainstream advertising, the number of users has increased from 200,000 people in 2014 to approximately 171 million users today so…
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Avg. time to read: 7 mins
White Space Advertising view on the GDPR Laws

So what’s the deal with GDPR?

As you may or may not be aware, from the 25th May 2018, the new General Data Protection Regulation (GDPR) came into and replaced the existing Data Protection Act 1988. The purpose of this new legislation is to increase data protection rights for individuals within the EU and encourage businesses to collect, use and store…
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Avg. time to read: 2 mins